Scope of Application
Data Controller and Data Protection Officer
Management of Personal Information
Collection of Personal Information
In principle, you may view the Website without disclosing Personal Information. The Website may collect certain technical information, e.g. which content you have viewed within the Website or which website you have referred to access the Website. In the process of collecting such information, which purpose is to improve the usability of the Website information shall not be collected in a manner in which you may be identified, nor shall you be identified during the process of information analysis.
You may be requested or required to provide personally identifiable information (“Personal Information”) to access certain areas of the Website.
Purpose of Use of Personal Information
Furthermore, we may be required to use and retain personal data for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; or to combat fraud. We may also use personal data to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: (a) under applicable law, which may include laws outside your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence; (c) to enforce terms and conditions; and (d) to protect our rights, privacy, safety, or property, or those of other persons.
The following examples illustrate possible scenarios in which we collect and use your Personal Information:
Customer account, placing an order
When you register for a customer account we usually collect name, e-mail address and password. In addition, you can provide your address, including billing and delivery address in your customer account. When placing an order, we collect data on the goods you have selected, corresponding pricing information, any vouchers you might use, your billing and delivery address, and the selected method of payment and shipping. In connection with the fulfilment of orders we collect in particular information regarding payment, delivery and returns.
In connection with the personalized services, we may process and use your information for advertising and market research purposes or for personalized provision of services if you have given your consent. If you give your consent the information accessed by you whilst visiting the Website(s) and Apps(s) may be stored in a user profile in order to be able to offer you information specifically personalized for you (e.g. in the form of a newsletter). You may withdraw your consent at any time with effect for the future.
If you use personalized services we will use your Personal Information required for the provision of the services for the duration of your registration and thereafter for as long as required or permitted under applicable laws. We may share your information with affiliated MERCAN PROPERTIES companies if this is necessary to respond to your inquiries or if necessary for the provision of the services. We may forward inquiries regarding our products and services also to a distributor that is responsible for the relevant product or service category and region.
If you subscribe to our newsletter(s), we will use the Personal Information necessary or separately provided by you to send you our email newsletter(s) as agreed. Newsletter emails may contain web beacons, tracking pixels or links that allow us to analyze your use of the newsletter, including information on whether you received and opened our newsletter. You may withdraw your consent and unsubscribe from the newsletter at any time either by sending a message to us or via a dedicated unsubscribe link in the newsletter.
Email advertising without subscription
If we receive your email address in connection with the sale of goods or services and you have not objected to this, we are entitled to regularly offer you similar goods and services, such as the one you purchased by using your email. You may withdraw your consent to such use of your email address at any time in the future by sending a message to us or via the unsubscribe link provided in our emails.
We may be entitled by applicable laws to store your first and last name, postal address and, if applicable, your title and academic degree and use it for our own advertising purposes, in particular for sending offers and information about our goods and services by postal services. You can object to this use of your information at any time for the future by sending a message to us.
MERCAN PROPERTIES takes adequate technical and organizational security measures in order to protect your Personal Information from being misused and to prevent the loss of your information. Your Personal Information is saved in a secure operating environment that is not accessible to the public. All Personal Information provided by you in the course of registration or use of personalized services will be transferred in encrypted form in order to prevent misuse of the information by any third party.
Our Website may use “Cookies” or similar technologies (analysis programs and social media services). Cookies are text files that are sent by a Website to the user's browser in order to store information on the user's devices. Whenever the Website is accessed, the information contained in the Cookie is read by the Website. We distinguish between strictly necessary cookies, which are required for the proper functioning of our Website(s), and other cookies. Strictly necessary cookies do not require your consent. For other cookies we request your consent before placing them on your device.